Choose your broadcast audience (8 ways)

All the audience options in step 2 of the broadcast wizard — tags, custom fields, CSV, Google Sheets, HubSpot lists, ad leads and retargeting — plus exclude tags.

Updated 8 Oct 2026

Who can do this: Anyone with the "Broadcasts" permissionPlan: All plansWhere: Broadcasts → New Broadcast → Audience

The audience step. Pick one method, then narrow it down.

The audience options

Option	Who receives it	Good for
All Contacts	Every contact in Vatli	Announcements to everyone
Filter by Tags	Contacts with any of the tags you pick	Segments such as `vip`, `patna`, `webinar-aug`
Custom Field	Contacts where a custom field Is, Is not or Contains a value	e.g. `city` is `Kolkata`, `plan` is not `paid`
Upload CSV	Phone numbers in a CSV file	A one-off list from another system
Google Sheets	Rows read live from one or more tabs of a Google Sheet	Lists your team keeps in Sheets
HubSpot contacts	Members of a HubSpot list	Teams that run their CRM in HubSpot
From a specific ad	People who first messaged you by clicking a particular click-to-WhatsApp ad	Following up on ad leads
Retarget Past Broadcast	Recipients of an earlier broadcast	Reminders and second chances

Filter by tags and exclude tags

Choose Filter by Tags and select one or more tags. A contact with any of them is included.
Under Exclude Tags (Optional) select tags to leave out. Exclusion wins: a contact tagged both lead and customer is skipped if you exclude customer.

Exclude tags work with every audience option, not just tags.

Upload a CSV

The file needs a column called phone. A name column is optional.

phone,name
+919812345678,Riya Sharma
+14155550123,John Miller

Use the international format with the country code. Numbers without a country code are read using your default country (see Phone number format).
After upload Vatli shows “N valid contact(s) found in CSV”. Rows without a valid phone number are dropped.
New numbers are added to your contacts when you send.

Google Sheets

Share your sheet with the service-account email shown in the wizard, as a Viewer.
Paste the sheet URL and choose one or more tabs.
Map the phone column (and name if you have one). Vatli previews the valid rows.

The sheet is read at the moment you send. A campaign can include up to 10,000 rows. To create a draft broadcast from new rows every day, use Google Sheets sync instead.

HubSpot contacts

Connect HubSpot first (Connect HubSpot). Then pick a HubSpot list. Vatli reads the list’s current members and uses each contact’s phone number. Contacts with no phone in HubSpot are skipped. Up to 10,000 contacts per send.

From a specific ad

Shows every click-to-WhatsApp ad that brought you leads, with the number of contacts each one brought. Pick an ad to message only those people. This needs ad attribution to be switched on.

Retarget a past broadcast

Choose Retarget Past Broadcast and pick a completed broadcast.
Choose who to include:
– All recipients
– Received, no reply — delivered but they never replied
– Read, no reply — they opened it but didn’t reply
– Replied
Pick a different template — usually a reminder or a follow-up offer.

Whatever audience you choose, contacts who opted out or are blocked are always removed before sending. See Opt-outs.