Google Search Ads
Intent-based campaigns targeting high-value keywords at the exact moment your customer is searching. Our Quality Score optimisation consistently achieves CPCs 30-50% below industry benchmarks.
Get startedData-driven Google Ads, Meta Ads and programmatic campaigns engineered by IIT alumni. We build growth systems that compound month over month.
Platforms we master — one unified growth engine
We run paid campaigns across every major platform — optimised with first-party data and proprietary bidding frameworks that consistently beat industry benchmarks.
Intent-based campaigns targeting high-value keywords at the exact moment your customer is searching. Our Quality Score optimisation consistently achieves CPCs 30-50% below industry benchmarks.
Get startedPerformance Max campaigns with custom audience signals, creative rotation testing, and automated bidding strategies tied directly to your CPA or ROAS targets.
Get startedFull-funnel Meta campaigns from awareness to conversion. Advanced audience segmentation, lookalike modelling, and iOS-resilient tracking setup so you never fly blind.
Get startedTrueView, bumper and skippable campaigns with thumb-stopping creatives. We structure video funnels that convert views into clicks and clicks into paying customers.
Get startedB2B lead generation using LinkedIn targeting: job title, company size, industry, seniority. Proven message-match formulas that lower your CPL every sprint.
Get startedGoogle Shopping, Meta Catalogue and Amazon PPC. Feed optimisation, ROAS-based bidding, and seasonal scaling playbooks built in — so your revenue peaks when it matters most.
Get startedNot vanity metrics. These are the revenue numbers, CPAs, and ROAS figures our clients actually report to their boards.
Skyrocketing CAC and collapsing ROAS on Meta after iOS 14 privacy changes eliminated audience visibility.
Low-quality leads flooding the CRM from broad Google Search campaigns set up by a previous agency.
Fierce competition driving CPCs above Rs 500 in tier-1 markets, making ROI-positive campaigns nearly impossible.
lock All results verified via platform dashboards & client CRM. Names anonymised per NDA.
Every campaign follows the same engineering-grade system — no guesswork, just data-backed decisions at every stage.
We analyse your business, competitors, audience intent, and historical ad data. This 360-degree audit becomes the campaign blueprint — no two campaigns are identical.
Account structure, bidding strategy, budget allocation, and KPI targets are locked in before a single rupee is spent. You approve the plan first.
Ad creatives, landing pages, and copy engineered for each funnel stage. We A/B test continuously to find the message-market fit that actually scales.
Pixel/tag setup, conversion tracking, UTM architecture — zero data leakage. Every click, micro-conversion, and sale is tracked with engineering precision.
Daily bid management, weekly creative refreshes, monthly strategy reviews. Budget shifted to winners instantly; losers cut without sentiment.
Transparent dashboards updated weekly. Monthly insight calls with your dedicated strategist. Every learning feeds the next sprint hypothesis.
Our founders are IIT alumni who applied engineering principles to digital advertising — building systems that deliver predictable, compounding returns instead of one-time wins.
Our core team holds IIT degrees. We apply mathematical rigour, hypothesis-driven testing, and systems thinking to every campaign — not gut feel or best guesses.
Custom audience models built from first-party data, market research, and 3+ years of campaign learnings across 50+ accounts. Your competitors use generic targeting.
All campaign managers hold active Google Ads, Meta Blueprint, and Google Analytics certifications — renewed annually so our knowledge stays current with platform changes.
We deploy multi-touch attribution models so you know exactly which touchpoint drove the sale — not just the last click. Better attribution means smarter budget allocation.
We treat every client ad account like our own business. Every rupee must be justified with data, and every decision must be tied to a measurable outcome. That is the Ixoric standard.
No hidden fees. No surprise invoices. No lock-in contracts. Packages designed to grow with your business.
Perfect for businesses starting with paid advertising who need a solid, data-backed foundation.
Our most popular plan for scaling businesses ready to dominate their market and compound growth.
For high-spend brands needing full-service management and a dedicated growth team on standby.
"Ixoric cut our CPA by 58% in the very first month. Their data-first approach is completely different from every other digital agency we had tried before. They actually understand the numbers."
"Our LinkedIn campaigns finally started generating quality enterprise leads. The Ixoric team understands B2B buying cycles and crafted messaging that spoke directly to our decision-makers."
"They scaled our Google Ads spend from Rs 2L to Rs 15L per month while improving ROAS from 1.9x to 4.1x. Every agency told me that scaling and improving ROAS simultaneously was impossible."
Performance marketing is a results-driven digital advertising model where you pay only when a predefined action occurs — a click, lead, purchase, or app install. Unlike brand advertising that focuses on impressions and awareness, every rupee in a performance marketing campaign is tied to a measurable outcome.
The discipline spans Google Search Ads, Meta Ads, Performance Max, YouTube advertising, LinkedIn lead generation, and programmatic display. What unites them is the ability to set cost-per-acquisition targets, track every conversion, and optimize spend in real time based on what the data shows.
Return on Ad Spend (ROAS) is important, but optimizing for ROAS in isolation leads to under-spending on high-value customer segments and over-spending on low-LTV buyers. Our campaigns are built around Contribution Margin — the revenue remaining after variable costs — which gives a true picture of profitability at each spend level.
Google Search Ads capture demand — people who are already searching for your solution. They convert better for high-intent, considered purchases. Meta Ads create demand — surfacing your product to people who fit your customer profile but haven't searched yet. The best-performing accounts combine both channels strategically.
The most common issue we see: a client tries to scale from ₹2L to ₹5L/month and ROAS collapses. The cause is audience saturation and creative fatigue. Our scaling playbook expands to new segments first, refreshes creatives every 2 weeks, and uses incremental budget testing — never sudden step-changes that destabilize the algorithm.
Straight answers to what every client asks before investing their ad budget with us.
chat Talk to a StrategistPerformance marketing means you only pay when a specific measurable action happens. Every rupee is tracked and optimised against clear KPIs like ROAS, CPA, or CPL. We set targets before launch and report against them weekly with complete transparency.
We recommend a minimum of Rs 50,000/month in ad spend for meaningful data collection and algorithm optimisation. Below that, platforms do not receive enough conversion signals to optimise effectively. Our Starter package covers management for up to Rs 1L/month.
Most accounts show measurable improvement within 2-4 weeks. Full optimisation with enough data for confident decisions typically takes 60-90 days. We set realistic milestones in your first strategy call and report progress weekly.
We do not make specific guarantees because results depend on variables outside our control — product quality, pricing, and market competition. What we guarantee: complete transparency, daily management, proven frameworks, and a team that treats your budget like their own money.
Yes — we offer strategy-only engagements. However, most clients find that full management delivers significantly better results due to our daily optimisation cadence and the speed at which we respond to platform changes.
Yes. We manage campaigns targeting India, USA, UK, UAE, Australia, and Canada. With our registered office in Wyoming USA and teams in India, we understand both market contexts — consumer behaviour, seasonality, and competitive dynamics.
Get a free, no-commitment performance audit. We will analyse your current ad accounts, identify wasted spend, and deliver a data-backed growth roadmap within 24 hours.