Turn Every Rupee Into Measurable Revenue
Data-driven Google Ads, Meta Ads and programmatic campaigns engineered by IIT alumni. We build growth systems that compound month over month.
Reviewed by Prashant Kumar, Founder & CEO, Ixoric Technologies · Updated August 2026
Every Channel. One Growth Engine.
We run paid campaigns across every major platform — optimised with first-party data and proprietary bidding frameworks that consistently beat industry benchmarks.
Google Search Ads
Intent-based campaigns targeting high-value keywords at the exact moment your customer is searching. Our Quality Score optimisation consistently achieves CPCs 30-50% below industry benchmarks.
Google Display & Performance Max
Performance Max campaigns with custom audience signals, creative rotation testing, and automated bidding strategies tied directly to your CPA or ROAS targets.
Meta Ads (Facebook & Instagram)
Full-funnel Meta campaigns from awareness to conversion. Advanced audience segmentation, lookalike modelling, and iOS-resilient tracking setup so you never fly blind.
YouTube & Video Ads
TrueView, bumper and skippable campaigns with thumb-stopping creatives. We structure video funnels that convert views into clicks and clicks into paying customers.
LinkedIn Ads
B2B lead generation using LinkedIn targeting: job title, company size, industry, seniority. Proven message-match formulas that lower your CPL every sprint.
E-commerce & Shopping Ads
Google Shopping, Meta Catalogue and Amazon PPC. Feed optimisation, ROAS-based bidding, and seasonal scaling playbooks built in — so your revenue peaks when it matters most.
Real Results for Real Businesses
Not vanity metrics. These are the revenue numbers, CPAs, and ROAS figures our clients actually report to their boards.
D2C Fashion Brand
Skyrocketing CAC and collapsing ROAS on Meta after iOS 14 privacy changes eliminated audience visibility.
- CAC reduced by 44%
- Revenue grew 210% month-over-month
- Scaled to Rs 8L/month ad spend
B2B SaaS Startup
Low-quality leads flooding the CRM from broad Google Search campaigns set up by a previous agency.
- MQL quality score improved 3x
- Demo bookings increased by 180%
- Sales pipeline value Rs 1.2Cr in Q1
Real Estate Developer
Fierce competition driving CPCs above Rs 500 in tier-1 markets, making ROI-positive campaigns nearly impossible.
- Qualified site visits increased 340%
- Cost per site visit reduced by 65%
- 12 unit closings directly attributed to ads
Verified in Google Ads, Meta Ads Manager and client CRMs. Client names are withheld under NDA; the named case studies below are public.
Named Case Studies You Can Check
Each case study shows the before-and-after from the client's own Google Ads, GA4 or Search Console data.
Talkthru.me
US mental health app ke liye 45.7K+ Google Ads clicks $0.08 CPC par aur $0.88 cost per conversion — conversion tracking, AI SEO aur US campaigns se.
Read case study
Shivansh Women's Hospital
Nikol, Ahmedabad ke women's hospital ke liye 4 months mein 737% organic clicks growth aur 2.4K se 14K search impressions — local SEO, content aur Meta Ads se.
Read case study
Funtook
Patna ke balloon decoration brand ke liye 90 days mein +65% organic traffic, "balloon decoration in Patna" par position 9 se 2 aur +23% organic inquiries.
Read case study
Aarohi City, Patna
Patna ke ~3.5 acre township ke liye drag-and-drop theme se Next.js + headless CMS par nayi website, blog aur SEO — 6 months mein 417 Google clicks, 6.8% CTR aur "aarohi city patna" par position 1.3.
Read case studyNumbers are from client dashboards, not estimates or projections.
Our 6-Step Growth Framework
Every campaign follows the same engineering-grade system — no guesswork, just data-backed decisions at every stage.
- 1
Deep Audit & Research
We analyse your business, competitors, audience intent, and historical ad data. This 360-degree audit becomes the campaign blueprint — no two campaigns are identical.
- 2
Strategy & Architecture
Account structure, bidding strategy, budget allocation, and KPI targets are locked in before a single rupee is spent. You approve the plan first.
- 3
Creative & Copy
Ad creatives, landing pages, and copy engineered for each funnel stage. We A/B test continuously to find the message-market fit that actually scales.
- 4
Launch & Track
Pixel/tag setup, conversion tracking, UTM architecture — zero data leakage. Every click, micro-conversion, and sale is tracked with engineering precision.
- 5
Optimise & Scale
Daily bid management, weekly creative refreshes, monthly strategy reviews. Budget shifted to winners instantly; losers cut without sentiment.
- 6
Report & Compound
Transparent dashboards updated weekly. Monthly insight calls with your dedicated strategist. Every learning feeds the next sprint hypothesis.
Why Our Campaigns Consistently Outperform
Our founders are IIT alumni who applied engineering principles to digital advertising — building systems that deliver predictable, compounding returns instead of one-time wins.
IIT-Trained Strategists
Our core team holds IIT degrees. We apply mathematical rigour, hypothesis-driven testing, and systems thinking to every campaign — not gut feel or best guesses.
Proprietary Data Models
Custom audience models built from first-party data, market research, and 3+ years of campaign learnings across 50+ accounts. Your competitors use generic targeting.
Google & Meta Certified
All campaign managers hold active Google Ads, Meta Blueprint, and Google Analytics certifications — renewed annually so our knowledge stays current with platform changes.
Full-Funnel Attribution
We deploy multi-touch attribution models so you know exactly which touchpoint drove the sale — not just the last click. Better attribution means smarter budget allocation.
Transparent, Performance-Tied Pricing
No hidden fees. No surprise invoices. No lock-in contracts. Packages designed to grow with your business.
Starter
Perfect for businesses starting with paid advertising who need a solid, data-backed foundation.
- 1 platform (Google or Meta)
- Up to Rs 1L monthly ad spend
- Weekly bid optimisation
- Monthly report & strategy call
- Conversion tracking setup
- Basic audience research
Growth
Our most popular plan for scaling businesses ready to dominate their market and compound growth.
- 2 platforms (Google + Meta)
- Up to Rs 5L monthly ad spend
- Daily bid management
- Creative A/B testing (4 variants/month)
- Bi-weekly strategy calls
- Full attribution & pixel setup
- Landing page recommendations
- Competitor ad intelligence
Scale
For high-spend brands needing full-service management and a dedicated growth team on standby.
- All platforms managed
- Unlimited ad spend
- Dedicated account team
- Custom attribution model
- Weekly calls + Slack access
- Creative production included
- Quarterly growth sprints
- Priority support (4-hr response)
What Clients Say About Our Ads
Ixoric cut our CPA by 58% in the very first month. Their data-first approach is completely different from every other digital agency we had tried before. They actually understand the numbers.
Our LinkedIn campaigns finally started generating quality enterprise leads. The Ixoric team understands B2B buying cycles and crafted messaging that spoke directly to our decision-makers.
They scaled our Google Ads spend from Rs 2L to Rs 15L per month while improving ROAS from 1.9x to 4.1x. Every agency told me that scaling and improving ROAS simultaneously was impossible.
Who Manages Your Ad Accounts
Prashant Kumar
Founder & CEO, Ixoric Technologies
Prashant Kumar is the Founder & CEO of Ixoric Technologies, the Kolkata-based digital marketing agency he started in 2023 after a decade in the field. He has worked in digital marketing since 2013 and holds an MBA from IIT Patna. His work centres on SaaS growth, performance marketing, technical SEO and getting brands cited in AI search (AEO and GEO). He also leads the team behind Vatli, Ixoric’s WhatsApp Business platform that connects to CRMs like HubSpot. Ixoric has worked with 62+ businesses, and on this blog Prashant writes about what has worked, and what hasn’t, in those accounts.
We treat every client ad account like our own business. Every rupee must be justified with data, and every decision must be tied to a measurable outcome. That is the Ixoric standard.
Common Questions About Performance Marketing
Honest answers to the questions clients ask before handing us an ad account.
WhatsApp usReady to Make Every Rupee Work Harder?
Get a free, no-commitment performance audit. We will analyse your current ad accounts, identify wasted spend, and deliver a data-backed growth roadmap within 24 hours.
Performance Marketing Services in India — Google Ads, Meta Ads & More
What is performance marketing?
Performance marketing is paid advertising where you pay for a measurable result — a click, a lead or a sale — and every rupee is tracked against a target such as cost per lead (CPL), cost per acquisition (CPA) or return on ad spend (ROAS). It runs on platforms like Google Ads, Meta Ads, YouTube and LinkedIn.
Which platform should a business start with?
Google Search works best when people already search for what you sell: it captures existing demand. Meta and Instagram work best for products people discover visually, and for retargeting. LinkedIn suits B2B offers with a high deal value, because clicks are expensive. Most of our clients start with one platform, prove the unit economics, then add a second.
What makes a campaign profitable?
- Tracking before spend: conversion tracking, UTMs and a pixel that fire correctly, so optimisation uses real data.
- Landing pages that match the ad: the biggest CPA improvements usually come from the page, not the bid.
- Creative testing: four variants a month beat one "perfect" ad.
- Budget discipline: move money to what converts weekly, and cut what doesn't without sentiment.
How Ixoric reports
You get live access to your own ad accounts and a weekly dashboard on spend, leads, CPL, ROAS and revenue, not a monthly PDF. Every account is managed by Google- and Meta-certified strategists, and the founder reviews the numbers himself.