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"Ixoric truly understands our industry. They didn't need a 3-month onboarding. From day one, the strategy was relevant, compliant, and results-driven. Best decision we made for our marketing."
Traffic without conversions is expensive. We help D2C brands, Shopify stores, and marketplace sellers build profitable customer acquisition engines — combining AI SEO for organic revenue, Google Shopping and Meta ROAS-optimized campaigns, and retention marketing that makes every customer worth more over their lifetime.
These aren't generic marketing problems. These are specific to your industry — and require industry-specific solutions.
Your agency shows 4x ROAS in the ads dashboard — but your bank account disagrees. Blended returns, including organic and returning customers, often hide the true cost of paid acquisition.
Amazon and Flipkart dominate every product search. But long-tail product and category keywords — "buy [product] online India", "[use case] + [product type]" — are winnable. You're missing free traffic that converts.
You're spending ₹400–₹800 to acquire a customer who buys once and never returns. Without SMS/email retention sequences, your LTV stays flat and CAC stays painful.
95% of online shoppers read reviews before purchasing. Products with fewer than 50 reviews convert at half the rate of reviewed products — even if yours is genuinely better.
Industry-specific digital marketing strategies that address your unique challenges and accelerate growth.
We optimise product titles, meta descriptions, schema markup, and category page content for Google Shopping and organic search. Long-tail product keyword clusters that generate revenue — not just traffic.
Learn more arrow_forwardProduct feed optimisation, campaign segmentation by margin and intent, and smart bidding strategies that maximise true ROAS — not blended. We track revenue to the SKU level.
Learn more arrow_forwardProspecting campaigns with creative testing, dynamic product retargeting for abandoned carts, and post-purchase upsell sequences — all tracking against actual order value, not just clicks.
Learn more arrow_forwardAutomated flows: abandoned cart, post-purchase, win-back, VIP. SMS and email sequences that increase repeat purchase rate by 30–60% — reducing the pressure on paid acquisition.
We build dashboards tracking new customer revenue, returning customer revenue, blended ROAS, MER, and LTV — so you know exactly which channels are actually profitable.
Real numbers from real campaigns. Industry-specific benchmarks.
We're not a generalist agency that happens to work with E-Commerce clients. We're specialists who understand your world.
Data-driven strategy from a team trained in engineering-level problem solving. We measure everything.
All platform certifications current. You get the most up-to-date campaign strategies, not outdated tactics.
We've seen what works and what doesn't across healthcare, SaaS, real estate, e-commerce, and more.
Founded in 2013. We've navigated every major Google algorithm update and platform change since then.
A Bengaluru-based D2C personal care brand was spending ₹3L/month on Meta Ads at a 2.1x blended ROAS. New customer ROAS was 0.9x. No email retention, no Google Shopping presence, no organic SEO.
"Ixoric found that our "good-looking" ROAS was hiding a 0.9x new customer return. They rebuilt our entire attribution, launched Google Shopping, and set up email flows. Within 6 months our MER hit 4.8x and revenue doubled."
IIT-trained growth strategist with 11+ years managing e-commerce campaigns. Has worked with D2C brands on Shopify, WooCommerce, and Amazon. Expert in Google Shopping feed optimisation, Meta ROAS architecture, email retention flows, and e-commerce attribution.
At Ixoric, your account is managed by senior digital marketers with real industry experience — not passed down to a junior team after onboarding.
"Ixoric truly understands our industry. They didn't need a 3-month onboarding. From day one, the strategy was relevant, compliant, and results-driven. Best decision we made for our marketing."
"We've tried 4 agencies. Ixoric is the first one that actually understood our buyer's journey and how to target them effectively. Our cost per lead dropped 45% in 90 days."
"The industry-specific SEO content they created ranks for terms our competitors don't even know to target. We're now the go-to source in our niche for organic search."
Have more questions about marketing your E-Commerce business? Talk to our specialist.
ROAS (Return on Ad Spend) measures revenue per rupee spent on a specific campaign. MER (Marketing Efficiency Ratio) measures total revenue divided by total marketing spend — a much more honest business metric. We report both, but we optimize MER. A channel showing 6x ROAS might be mostly retargeting existing buyers; MER reveals the true picture.
Yes. In fact, running them together is how we get the best results. Google Shopping captures high-intent buyers actively searching. Meta retargets visitors who didn't convert and builds new audience pipelines. Combined, they cover the full customer acquisition journey.
Both. For Amazon sellers, we handle Amazon SEO (listing optimization, A+ content, keyword research), Amazon PPC (Sponsored Products, Sponsored Brands), and the transition strategy from Amazon-dependent to D2C website revenue.
Klaviyo is our first recommendation for Shopify stores — the pre-built e-commerce flows and revenue attribution are unmatched. For WooCommerce, we typically use Mailchimp or ActiveCampaign. Budget-conscious brands can start with Brevo (formerly Sendinblue) at a fraction of the cost.
Google Merchant Center setup and product feed approval takes 3–7 business days. First campaigns can go live within 1–2 weeks of project start. Initial ROAS data stabilizes after 2–3 weeks of optimization. We don't promise results in week 1 — we promise a rigorous setup that compounds.
We'll audit your ad account, attribution setup, and SEO presence. You'll see exactly where revenue is leaking — and what to fix first.
Every industry has unique buyer behaviour, sales cycles, compliance constraints, and competitive dynamics. A healthcare company cannot run the same marketing playbook as a SaaS startup. A real estate developer's conversion funnel looks nothing like an e-commerce brand's. This is why vertical-specific digital marketing consistently outperforms generic approaches.
We build full-stack digital marketing strategies calibrated to your industry's specific metrics: what keywords your buyers search, what content formats they consume, which channels drive qualified pipeline, and what the realistic CAC and LTV benchmarks are for companies at your stage.
Based on our work across 50+ clients in this vertical, three channels consistently drive the best ROI: Organic Search (SEO) for long-term compounding traffic from high-intent buyers; Performance Marketing (Google Ads / Meta Ads) for immediate, predictable pipeline volume; and Content Marketing + LinkedIn for authority-building and enterprise deal flow.
Vanity metrics (impressions, followers, pageviews) don't pay salaries. We align every campaign to the KPIs that matter for your stage: qualified leads (MQLs/SQLs), cost per acquisition (CPA), customer lifetime value (LTV), and organic revenue contribution. Every monthly report connects marketing activity to pipeline and revenue — not just traffic numbers.
Our team includes specialists with direct domain experience in the verticals we serve. This means we understand your buyers' language, your competitive landscape, and your regulatory constraints — before we write a single ad or publish a single page. The result: campaigns that resonate with real buyers and convert at industry-leading rates.