Author
Prashant Kumar
Founder & CEO, Ixoric Technologies
SaaS growth and digital transformation: performance marketing, AEO/GEO/AIO and technical SEO.
- Kolkata, West Bengal, India
- 56 articles
About Prashant
Prashant Kumar is the Founder & CEO of Ixoric Technologies, the Kolkata-based digital marketing agency he started in 2023 after a decade in the field. He has worked in digital marketing since 2013 and holds an MBA from IIT Patna. His work centres on SaaS growth, performance marketing, technical SEO and getting brands cited in AI search (AEO and GEO). He also leads the team behind Vatli, Ixoric’s WhatsApp Business platform that connects to CRMs like HubSpot. Ixoric has worked with 62+ businesses, and on this blog Prashant writes about what has worked, and what hasn’t, in those accounts.
Credentials
- MBA, IIT Patna
- LinkedIn Certified
- In digital marketing since 2013
Writes about
- Technical SEO
- AEO
- GEO
- AI search
- Performance marketing
- SaaS growth
- Marketing automation
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