Shivansh Women's Hospital was a local leader in laparoscopic surgery and maternity care — but completely invisible online. Core problems: only 16 organic clicks over 6 months, flat impressions at 2.4K meaning they rarely appeared in search, zero social media engagement, and no patient booking flow on the website. Competitors with inferior care were capturing all the digital traffic simply because they had better visibility.
We ran a 3-pillar digital strategy: (1) Technical SEO & Local Keyword Conquest — site architecture overhaul focused on high-intent keywords like 'Women's Hospital in Nikol' and 'maternity hospital Ahmedabad'. Fixed all crawl issues and optimized every service page. (2) Social Media with Human-Centric Content — replaced cold clinical posts with educational video content and patient success stories. Active engagement drove a 40.3% increase in active users. (3) Precision Meta Ads — bypassed boosted posts and ran professional Lead Form ads targeting women aged 22–40 within a 5-10km radius for specific health packages and maternity tours.
Before our work, Shivansh Women's Hospital had 16 organic clicks over 6 months and was invisible online despite being a local leader in laparoscopic and maternity care. In 4 months: organic clicks grew 737%, impressions jumped from 2.4K to 14,000 (+462%), 216 real users visited in the last 90 days alone, event count surged 72.1%, and Meta Ads generated qualified maternity leads at low CPL targeting women aged 22–40 within 5km of the hospital.
How We Did It
Technical SEO & Local Keyword Conquest
Full site architecture overhaul targeting 'Women's Hospital in Nikol' and related maternity keywords. Fixed all crawl and indexing issues. Pushed impressions from 2.4K to 14,000 in 90 days.
Human-Centric Social Media Strategy
Replaced cold clinical posts with educational video content and patient stories. This drove 40.3% increase in active users and a 72.1% surge in total event count — showing visitors were exploring, not just clicking.
Precision Meta Ads for Lead Generation
Professional Meta Lead Form ads targeting women aged 22–40 within 5-10km of the hospital. Promoted specific health packages and maternity tours — patients could book without leaving Instagram.