Aarohi City is a ~3.5-acre, RERA-approved township opposite Patliputra Station in Patna, with 1, 2 and 3 BHK homes and high-street shops. Its old website was built on a drag-and-drop theme, and that caused four problems:
(1) The design did not reflect the quality of the project. (2) Pages loaded slowly and the site suffered downtime. (3) The project has rich photography and 3D renders, but the theme could not serve them well, so the site performed poorly on mobile. (4) SEO and branding were weak: there was no blog, and the theme could not be extended with the custom features a real estate buyer needs.
We replaced the theme with a custom build instead of patching it: (1) a fresh design built on Next.js, with pages pre-rendered and refreshed automatically whenever content changes; (2) a headless CMS backend (Strapi) so the sales team can update prices, plans, amenities and blogs without a developer; (3) hosting on AWS behind Cloudflare for speed and uptime; (4) an SEO foundation — a dedicated page for each configuration (1 BHK, 2 BHK, 3 BHK and commercial shops) with FAQs and structured data, a blog with long-form buyer guides, an XML sitemap and per-page SEO settings; (5) buyer tools such as an EMI calculator and site-visit booking, with leads sent straight to the CRM.
| Metric | Before | After | Change |
|---|---|---|---|
| Website platform | Drag-and-drop theme | Next.js + headless CMS | Rebuilt |
| Hosting | Slow loading & downtime | AWS behind Cloudflare | Migrated |
| Blog | None | 5 posts (3 buyer guides of ~1,800 words) | New |
| Configuration pages | — | 4 (1/2/3 BHK + shops) with FAQ schema | New |
| Google clicks / impressions | — | 417 / 6.11K | 6.8% CTR |
| "aarohi city patna" position | — | 1.3 | Top result |
| Lighthouse SEO / Best Practices | — | 100 / 100 | — |
Source: Google Search Console & Lighthouse · Period: Search Console: last 6 months (Apr–Oct 2026) · Lighthouse: Oct 2026
In the last 6 months the site earned 417 clicks from 6.11K Google impressions at a 6.8% average click-through rate and an average position of 6. Brand searches now land on the site first: "aarohi city" ranks at position 1.4 (99 clicks, 16.9% CTR) and "aarohi city patna" at 1.3 (63 clicks, 15.4% CTR). Even the common misspelling "arohi city patna" ranks at 2.3 with a 19.4% CTR, and "aarohi homes private limited" converts 61.9% of impressions into clicks. Lighthouse scores the new site 100 for SEO, 100 for best practices and 96 for accessibility, with zero layout shift.
How We Did It
Audit of the Old Theme Site
Reviewed the drag-and-drop site: slow pages, downtime, heavy images on mobile, no blog and no way to add custom features.
Fresh Design on Next.js
Designed and built a new site with pages for plans, specifications, amenities, location, gallery and each configuration — 1 BHK, 2 BHK, 3 BHK and commercial shops.
Headless CMS & AWS Hosting
Connected a Strapi headless CMS so content updates go live without a developer, and moved hosting to AWS behind Cloudflare.
SEO, Content & Lead Capture
Added structured data (ApartmentComplex, Apartment, FAQ, Breadcrumb, BlogPosting), a sitemap, a blog with ~1,800-word buyer guides, an EMI calculator and site-visit booking.
Key Takeaways
- A drag-and-drop theme caps what a real estate brand can do. Moving to Next.js made custom buyer tools like the EMI calculator and site-visit booking possible.
- One page per configuration (1 BHK, 2 BHK, 3 BHK, shops) answers each buyer directly and gives Google a clear page to rank for each search.
- When people already search for the brand, a well-structured site captures that demand: "aarohi city" now earns a 16.9% click-through rate at position 1.4.
- A headless CMS lets the sales team update prices, plans and blogs themselves, so the site stays current between launches.
Frequently Asked Questions
What is the new Aarohi City website built on?
A Next.js frontend with a Strapi headless CMS, hosted on AWS behind Cloudflare. Pages are pre-rendered and refresh automatically when the team publishes changes.
How does Aarohi City perform on Google Search?
Over the last 6 months the site earned 417 clicks from 6.11K impressions at a 6.8% average CTR. "aarohi city" ranks at position 1.4 and "aarohi city patna" at 1.3.
Can Ixoric rebuild a real estate website the same way?
Yes. We audit the current site, design a fresh Next.js build with a CMS your team can edit, and set up configuration pages, a blog and structured data so buyers and Google can find each project.
