Set up click-to-WhatsApp ad attribution
Turn on Ads Attribution in WhatsApp Manager so Vatli can tell which Meta ad every lead came from — and follow it through to revenue.
When a customer messages you by tapping a click-to-WhatsApp ad, Meta can attach the ad’s details to their first message. Vatli saves them, shows Came from an ad on the contact, and connects the lead to the deals you win.
Step 1: Switch on Ads attribution in Meta
- Open Meta Business Suite → Business settings → WhatsApp accounts and select your WhatsApp Business Account.
- Open WhatsApp Manager → Settings for that account.
- Find Ads attribution and switch it on.
With it off, Meta removes the click ID from incoming messages and Vatli can’t link a lead to its ad.
Step 2: Run click-to-WhatsApp ads
Create ads in Ads Manager with WhatsApp as the message destination, pointing to the number connected to Vatli. Nothing needs to change in Vatli.
Step 3: Log deals for ad leads
Revenue on the Ad attribution report comes from your deals. Create a deal for each ad lead and move it to Won when they buy. Without deals, the report can only count leads.
Attribution can’t be backfilled. Meta sends the ad details only on a customer’s first message of a conversation, and offers no way to request them later. Ads that ran before Ads attribution was switched on — or before your number was connected to Vatli — can’t be attributed.
Check that it works
- Tap one of your live ads from a personal phone and send the pre-filled message.
- Open the conversation in the Inbox. The contact panel shows Came from an ad with the ad’s headline.
- The lead appears in Ad attribution within a few minutes.
If the report says leads “arrived without a click ID”, check that Ads attribution is on in WhatsApp Manager.