Google Ads, Meta Ads & Performance Max campaigns engineered for measurable ROI — every rupee tracked, every conversion attributed, results from Week 1.
No hidden extras. No upsells after you sign. Every item below is included as standard in our performance marketing service for Patna businesses.
Intent-matched search campaigns targeting Patna buyers at the exact moment they search. Smart bidding with manual oversight — daily.
Audience-first creative campaigns on Facebook and Instagram — interest, lookalike, and retargeting layers built around your Patna customer profile.
Google's full inventory — Search, Display, YouTube, Discover, Maps — managed through a single PMAX campaign optimised for conversions.
GA4 + Google Tag Manager + Meta Pixel installed correctly. Every lead, call, and form submission attributed to the exact campaign and keyword.
Ad copy, creatives, and landing pages refreshed every 14 days based on performance data — stopping creative fatigue before it hurts results.
Daily bid reviews, auction insights monitoring, and budget reallocation to top-performing campaigns. Your money goes where it converts.
Raw data exports from Google Ads and Meta Ads — spend, impressions, clicks, CPL, ROAS — shared every Monday. No vanity metrics.
A/B tested landing pages with strong CTAs, social proof, and fast load speeds — built to convert the traffic your ads are buying.
A rigorous, transparent process — every step has a defined output, timeline, and owner.
We audit your existing campaigns (or start from scratch) — fixing account structure, match types, audience setup, and conversion tracking before spending a rupee.
Service-level ad groups, negative keyword lists, audience stacks, and landing page mapping — built for quality score and conversion efficiency from Day 1.
Campaigns go live with conservative bids. Week 1–2 is data collection — impression share, search term reports, and conversion patterns analysed daily.
Week 3+: bids adjusted by keyword and audience, budgets shifted to top performers, creatives A/B tested, and landing pages iterated for conversion.
Every Monday: raw data from Google Ads and Meta Ads — spend, ROAS, CPL, top campaigns. Monthly strategy call to set next 30-day priorities.
An honest side-by-side — so you can make the right call for your Patna business.
Our founders hold IIT degrees and bring mathematical rigour to digital marketing — no guesswork, only data-driven decisions.
We research local search volumes, competitor strategies, and buyer behaviour in Patna before building your strategy.
All campaign managers hold active Google Ads, Meta Blueprint, and GA4 certifications — renewed annually.
We sign a Non-Disclosure Agreement before discussing your business. Your strategy and data stay confidential — always.
Search Console exports, Ads dashboards, and Analytics data shared every Monday. No filtered PDFs. No cherry-picked metrics.
A single point of contact who knows your business inside out, responds within 4 hours, and attends every strategy call personally.
IIT graduate with 11+ years in digital marketing. Personally oversees strategy for every client engagement — no junior hand-offs after the sale.
Ixoric delivered exactly what they promised — Page 1 rankings for our main keywords in Patna within 90 days. The team is transparent, responsive, and genuinely data-driven. I have worked with three other agencies before them; the difference is night and day.
Average CPCs (cost per click) in Patna are 30–60% lower than in Delhi or Mumbai for comparable keywords — but this cost advantage disappears immediately if your account structure, bidding strategy, and landing page experience are not optimised. The businesses winning in Patna paid search are not spending more — they are spending smarter.
Google Search Ads capture intent — people actively searching for your product or service right now. Meta Ads (Facebook + Instagram) create demand — interrupting people who are not actively searching but match your customer profile. For high-intent B2B or service businesses in Patna, Google Search delivers faster ROI. For e-commerce or consumer brands building awareness, Meta is often more efficient. Most businesses benefit from both.
Over 60% of Google Ads accounts we audit have broken or incomplete conversion tracking. This means bidding algorithms are optimising for the wrong signals — or no signals at all. Without accurate conversion data, you cannot know which keywords, audiences, or creatives are generating revenue. Our first action in every new account is fixing this — before changing a single bid.
Return on Ad Spend (ROAS) = Revenue from Ads ÷ Ad Spend. A 4× ROAS means for every ₹1 spent on ads, you generate ₹4 in revenue. Our average ROAS across all accounts is 4.2×. For service businesses with long sales cycles, we track ROAS at the lead level — cost per qualified lead — rather than direct revenue, since attribution over weeks is more accurate.
Ad creative fatigue is the biggest silent killer of campaign performance. When the same ad runs for 4+ weeks, click-through rates fall, quality scores drop, and CPCs rise. Most agencies refresh creatives monthly at best. We refresh every 14 days based on performance data — testing new headlines, new images, and new angles systematically. This single practice is responsible for 30–40% of the ROAS improvement we see in inherited accounts.
Common questions from Patna businesses before starting with us.
chat Talk to UsPaid ads deliver measurable results within the first 2–4 weeks — impressions, clicks, and conversions start immediately after launch. However, the first 2 weeks are data collection. Real optimisation and ROAS improvement happens from Week 3 onwards as we have enough data to act on.
Our average ROAS across all accounts is 4.2×. Individual results vary significantly by industry, competition, and average order value. During onboarding we forecast a realistic ROAS range based on your specific market and budget.
We recommend a minimum ad budget of ₹15,000/month to gather enough data for optimisation. Most Patna clients spend ₹25,000–₹1,00,000/month depending on their target keyword competition and lead volume goals. Our management fee is separate from your ad spend.
Yes — we manage Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook and Instagram), and LinkedIn Ads. For most businesses, we recommend starting with Google Search + Meta before expanding to other channels.
We review campaign performance weekly. If results are below benchmark after 4 weeks of optimisation, we conduct a full account audit and rebuild the structure. We have never had a client who did not see improvement after a full rebuild — the question is always the starting point.
Every Monday you receive a raw data export from Google Ads and Meta Ads — spend, impressions, clicks, CPL, ROAS, top keywords, top creatives. We do not send filtered PDFs. You also get access to a live dashboard you can check any time.
We charge a flat monthly management fee, not a percentage of ad spend. This removes the conflict of interest where an agency benefits from increasing your budget regardless of results.
Yes — we audit your existing campaigns first and share what we find before making any changes. Most inherited accounts have significant structural issues. We fix these systematically rather than deleting and starting over, preserving your historical data.
Book a free 30-minute discovery call. We will audit your current presence, identify the biggest growth opportunity, and share a roadmap — whether or not you work with us.