WhatsApp Rules & Limits
Meta rules every sender must follow: the 24-hour window, opt-outs, messaging limits, quality and pricing.
4 guidesWhatsApp rules
- The 24-hour customer service window When you can send free-form messages and when WhatsApp requires an approved template — and how Vatli shows it.
- WhatsApp pricing — what Meta charges for Which messages Meta charges for, which are free, and where you see the charges. Meta bills you directly, separately from your Vatli plan.
- Messaging limits and quality rating How many customers you can message per day, how Meta raises the limit, and what the quality rating means for your number.
- Marketing message limits (error 131049) Why Meta sometimes withholds a marketing message for a recipient, and the extra safety rule Vatli applies to protect your number.