RealTech was generating leads through word-of-mouth and newspaper ads — expensive and unpredictable. Their Google Ads burned ₹80k/month with poor-quality leads. CPL was ₹4,200 and conversion under 2%. They needed a system that delivered high-intent property buyers consistently.
We restructured the entire Google Ads account — paused broad campaigns, switched to exact/phrase match with RLSA layers. Built dedicated landing pages per property type (2BHK, 3BHK, commercial). Set up Facebook Lead Ads targeting high-income households in Patna radius. Added call tracking and lead scoring for the sales team.
In 90 days, qualified leads increased 23% while ad spend dropped 20%. CPL reduced from ₹4,200 to ₹2,800 (33% improvement). Lead-to-visit conversion improved from 2% to 7%. Pipeline value built was ₹18L+ and ROAS improved from 1.8x to 4.2x.
How We Did It
Google Ads Restructure
Rebuilt account with exact/phrase match, RLSA layers, and negative keyword lists.
Dedicated Landing Pages
Built high-converting pages for each property type with strong CTAs and lead forms.
Lead Scoring & Tracking
Implemented call tracking and a scoring system to prioritize hot leads.
