How Ixoric Drove a 23% Increase in Organic Inquiries for Funtook

At Funtook, we take pride in turning your special moments into lasting memories with our exceptional decoration services. From joyful birthday parties to heartfelt baby welcomes, and every milestone in between, we bring your vision to life with creativity, elegance, and a personal touch.

Our passionate team crafts customized themes, vibrant setups, and innovative designs that make each event truly unique. We meticulously curate every detail to perfection, whether it’s enchanting balloon displays, elegant floral arrangements, or stylish décor.

At Funtook, we believe celebrations are about love, laughter, and togetherness—and our mission is to add that extra sparkle, making your happiest moments shine even brighter.

• Industry: Decoration Company
• Company Size: 5-10
• Location: Patna, Bihar
• Services/Product: Balloon Decoration Services

What issues did the client face?

The website has many pages, but they are not ranking for the targeted keywords due to improper optimization. Several pages are not indexed, and the product pages are underperforming in search results.

Pain points before SEO 

• • Less Traffic
  • Keywords are not optimized
  • Weak Technical SEO
  • Website Loading Speed Issues
  • Images Optimization
  • Low conversions

Why did they reach out for SEO help

• • Improve the website’s organic traffic.
  • Local Keyword Optimization and Ranking
  • Website Technical SEO
  • Blog Optimization
  • Backlink
  • Internal Linking
  • Website Layout Changes
  • CRO

Objectives

• Increase organic traffic by 65%.
  
• Improve keyword ranking for “balloon decoration in Patna.”
  
• Boost leads/sales from organic search -23%
  
• Build brand authority online.

Strategy & Approach

• Technical SEO: Site audit, speed optimization, fixing crawl/indexing issues.
  
• On-Page SEO: Content optimization, H1, H2, metadata, and internal linking.
  
• Keyword Strategy: Identified and optimized for high-intent keywords.
  
• Content Marketing: Blogs, landing pages, product pages, etc.
• Off-Page SEO: Quality backlink building, local citations, and Guest Post.
• Analytics & Reporting: Continuous monitoring and strategy refinement.

Implementation Timeline

• Month 1: Audit & fixes
• Month 2-3: Content optimization + link building
• Month 4+: Growth phase, monitoring & scaling

Results

• Traffic Growth: +65% increase in organic traffic in 90 days.
  
• Keyword Rankings: From 9th position to 2nd position for balloon decoration in Patna.
  
• Conversions/Leads: 23% increase in form submissions, calls, or sales.
  
• Domain Authority/Backlinks: Improvement in authority metrics.
  

Key Takeaways

• SEO success is measurable and scalable.
  
• The right strategies and consistent efforts lead to long-term growth.
  
• Every industry can benefit from tailored SEO solutions.